Legal
Your rights under the General Data Protection Regulation — and equivalent rights we honor for everyone, everywhere
Right to access
Request a copy of all personal data we hold about you.
Right to rectification
Ask us to correct inaccurate or incomplete data.
Right to erasure
Request deletion of your personal data ('right to be forgotten') — or do it yourself instantly from Settings.
Right to portability
Receive your data in a structured, machine-readable format.
Right to restrict processing
Ask us to pause processing of your data while a request is resolved.
Right to object
Object to processing of your data for certain purposes, including profiling used for coaching insights.
Right to withdraw consent
Withdraw consent for anything based on it — such as analytics or marketing cookies — at any time, without affecting past processing.
Life Builder is the data controller responsible for deciding how and why your personal data is processed. We process data lawfully, fairly, and transparently in accordance with GDPR, and we extend the same practical rights above to users outside the EU/UK as a matter of policy, not just legal minimum.
We process account and content data based on contract performance (providing the Service you signed up for) and legitimate interests (security, fraud prevention, and improving the product). Analytics and marketing cookies (Google Analytics, Meta Pixel) run only on the legal basis of your consent, collected via the cookie banner, and never load before you give it — see our Cookie Policy.
We use Anthropic (AI processing), Paddle (billing), Resend (transactional email), and our hosting provider as sub-processors, each bound by their own data protection commitments. See our Privacy Policy for the full list and what each one does with your data.
We retain your data for as long as your account is active. Deleting your account from Settings → Account removes your data from our live systems immediately; residual copies in encrypted backups are purged on a rolling cycle, typically within 30 days.
For GDPR or other data-rights requests, email privacy@48mp.com. We will respond within 30 days, sooner where local law requires. If you're in the EU/UK and unsatisfied with our response, you have the right to lodge a complaint with your local data protection authority.